At Most Wanted, we are here to bring the world of luxury fashion to British Columbia & beyond in the most sustainable & ethical way possible. Our pieces are always pre-loved and always in immaculate condition, though we do celebrate the odd scuff here and there. Every garment has a story to tell. We believe in extending the life of luxury by cherishing a garment's history and happily writing a new story for it.
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We should all be able to build our dream wardrobes without furthering the unjust impacts of the fashion industry on both people and our planet. First and foremost, we are here to fight against the machine of overproduction, do our part to create a more sustainable, circular industry, and look exquisite in the process.
How did we get here? Let's start with the woman behind Most Wanted.
Originally from Montenegro, Lela is thrilled to be running the show at Most Wanted. Passionate about getting involved in the community, she is dedicated to helping both customers and her neighbours alike. Being able to donate to local businesses to support charities is very close to her heart, and she looks forward to any opportunities to help build others up. On top of that, she is excited at every chance to help improve the environment by reusing beautiful clothes, shoes, and accessories that would otherwise get thrown away. A proud mom and animal lover, Lela is happily married with 2 kids, a dog, a cat, and 7 chickens, whom she loves spending time with. Pop by Most Wanted and say hello, she can’t wait to meet you in-store!
So, what does this all have to do with Most Wanted?
Most Wanted Luxury Resale began in November 2020 with the vision and dedication of Tracey and her mentee, Emily. Together, they combined their passion for sustainability and luxury fashion to bring something truly unique to Kelowna during an uncertain time. Emily became the official owner in October 2021 and continued to grow MW into a trusted destination for ethical, high-quality resale.
In August 2024, Most Wanted entered an exciting new chapter under the ownership of Lela, who also owns Rosebuds Designer Consignment Boutique. With a deep love for curated fashion and conscious shopping, Lela is committed to honouring MW’s roots while elevating the experience with fresh creativity and thoughtful updates to the space.
Today, MW continues to champion sustainable luxury and community—inviting shoppers to discover timeless pieces, shop intentionally, and feel inspired.
